TARGET WONDERLAND
TARGET WONDERLAND
Retail Pop-Up Space, NY
CLIENT :
AGENCY:
Target
Sketchtank
About The Project:
To promote the Target brand in Manhattan, Sketchtank partnered with Los Angeles-based Synn Labs to design and oversee the production of 16 large-scale interactive sets inspired by iconic toys for a Christmas Pop-Up store under New York's High Line in the meatpacking district.
The project scope also included space-planning 16,000 sf of temporary retail space.
Personal Project Credit:
- Researched featured iconic toys for reference. Designed & developed ‘The Royal Treatment’ experience, inspired by Elsa's Frozen Castle from the movie ‘Frozen’
- Created presentation 3D models & renderings, and spec drawings for fabrication.
- Assisted in design development for other activations and in overall project management.
- Coordinated with vendors and supervised fabrication.
