CADILLAC LYRIQ
CADILLAC LYRIQ
An immersive dining experience inspired by 2023 Cadillac LYRIQ
CLIENT :
AGENCY:
Cadillac
Visionary & White Walls
About The Project:
To highlight a new all-electric vehicle, 2023 Cadillac LYRIQ, in an unexpected way, Visionary teamed up with Cadillac to produce an immersive dining experience at Vespertine restaurant.
Visionary and White Walls transformed Verpertine restaurant into the Cadillac LYRIQ Electriq Kitchen. Featuring a collaborative menu from Chef Jordan Kahn of Vespertine and Michelin-star Chef Niki Nakayama of n/naka. The experience physicalized the key features of the vehicle through innovative, sensory-driven tasting courses.
Personal Project Credit:
- Brainstormed overall design concept and spatial planning with creative team.
- Designed & developed the car display.
- Created presentation 3D models & renderings, and spec drawings for fabrication.
- Coordinated with art director, account managers, producers and fabricators on design development and build.
